Cross the Line
Branding - Branded Community Project
Set up with the goal of ‘sparking a more sociable run scene across South Ayrshire’, Cross the Line Run Club promotes positive wellbeing through sporting community engagement across Ayr, Prestwick and Troon.
In addition to a range of responsive logo types and brand assets such as patterns and overlays, we developed a unique logo mark that depicts a simple though cleverly formed cross that emphasizes a finish line with a striking dash passing through - perfectly previewing the brand’s core message.
CTL’s now modern and approachable branding creates a welcoming sense of community and progression and serves as the starting line for an undoubtedly successful journey ahead.
This exciting showcase, the first in our Detalo Creative Branded Community Project, is just the start of our exciting programme.
