ScottFit
Social media, copywriting, audio
We were approached by ScottFit with a vision of launching their business to the masses across their Meta social media channels through a set of both organic and paid strategic campaigns and ads.
Taking the company’s objectives on board, we set off on creating an engaging and on-brand launch campaign animation that utilised the core elements of ScottFit’s brand and ethos to increase awareness whilst simultaneously developing a range of promotional ads to encourage lead generation.
Both targets were confidently exceeded with the company seeing a drastic increase in both reach and engagement whilst receiving significant on-platform leads to be converted to sales revenue.
"We approached Detalo Creative after seeing some of their previous work with the ambition of driving our brand awareness and sales leads forward through social media. After agreeing on a concept for our launch campaign, the team set about creating an exciting range of ad sets that would target our ideal demographics through strategic marketing practices, which included the development of both an animated video and promotional offer advert.
Resultantly, over just three short weeks, we seen a significant increase in both user reach and engagement across our Meta channels, with our most important objective of lead generation also greatly increasing. It has been a seamless and encouraging process, which has seen the DC team handle everything from content development and copywriting to analytics and lead referrals".
Struan Eyres, Director