Introducing the brand identity and website for family-owned Ayrshire business, Ayr Motorhome Company.

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Developed in close collaboration with AMC founders, Sandy and Jane Lewis, the new brand reflects the company’s core values of trust, approachability and family-led service, while introducing a modern and distinctive visual identity designed to stand out within the motorhome market.

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At the heart of the brand sits a bespoke logomark, where the initials AMC are subtly formed within the silhouette of a motorhome. This hidden detail creates a sense of discovery and craftsmanship, while a friendly, rounded typeface reinforces the welcoming and down-to-earth nature of the business. A complementary identity was also developed for Ayr Motorhome Services, using the same core logomark structure with the S seamlessly integrated in place of the C, ensuring consistency across the wider brand while clearly defining the servicing arm of the business.

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The supporting colour palette of blues and greens draws inspiration from the outdoors, travel and freedom, while also connecting back to the family’s heritage through subtle references to their tartan. Together, these elements create a brand that feels both contemporary and deeply personal.

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Alongside the visual identity, we designed and built a ground-up website that balances clarity with character, making it easy for customers to explore motorhomes for sale, brokerage services and company information through managed CMS systems, while experiencing a brand that feels trustworthy, modern and genuinely friendly from first click to enquiry.

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Year: 2026

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Industry: Vehicle Sales

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Project Scope: Visual Identity, Logo Design, Website Development