Challenge

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Clydeform Advisory was conceptualised as a modern, Glasgow-rooted advisory firm built to support ambitious businesses navigating growth and complexity. The challenge was to create a brand identity that balanced credibility and professionalism with a progressive, forward-looking mindset, while drawing subtle inspiration from the city’s cultural character.

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Our Solution

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We developed a refined, contemporary brand system that centres on structure and growth. Inspired by the iconic Duke of Wellington cone rooted in Glaswegian culture, the cone is repeated radially to draw from heritage while forming a flourishing flower, symbolising strength, progress, and business growth built on solid foundations.

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The visual identity combines a confident logo suite, disciplined typography, and a blue-led colour palette subtly rooted in Scottish heritage. Deep navies and clean whites reference trust, resilience, and national identity, while conveying intelligence, stability, and professionalism. Supporting assets such as patterns, framing devices, and restrained black and white photography allow the brand to scale across digital and print touchpoints while maintaining consistency.

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The result is a cohesive, future-facing identity that positions Clydeform Advisory as a trusted partner for organisations seeking clarity, strategy, and sustainable growth.

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Year: 2026

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Industry: Consultancy and Advisory

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Location: Glasgow, Scotland

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Project Scope: Brand Strategy, Visual Identity, Logo Design, Animation & More*