Innovec

Introducing a refreshed brand strategy, identity and website for leading IT support provider, Innovec.

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Developed in close collaboration with the Innovec team, the project focused on refining and strengthening the company’s visual presence while preserving the brand recognition they had already built within the IT sector. Rather than replacing the existing identity, the approach centred on evolving it into a more structured and distinctive system that could scale with the business.

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At the heart of the update was a reimagined visual identity and brand strategy. We refined the existing wordmark while developing a bespoke supporting logomark, allowing the brand to work more flexibly across digital platforms, marketing materials and social content. The logomark was designed to symbolise growth, connectivity and technology, using interconnected elements that reflect the way modern digital infrastructure operates. These connected forms also appear throughout the wider brand system, creating visual consistency across patterns and supporting design elements.

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From there, a comprehensive brand system was established, introducing carefully selected typography, an expanded colour palette, supporting patterns, image frames and a defined imagery style. Together, these elements create a consistent and recognisable visual language that reflects Innovec’s professional, forward thinking approach.

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Alongside the identity work, we designed and built a fully custom website that brings the new brand strategy to life online. The site was developed from the ground up to balance clarity, search performance, usability and personality, making it easy for businesses to explore Innovec’s services while experiencing a brand that feels modern, credible and confidently positioned within the IT support space.

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Year: 2026

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Industry: IT & Technology

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Project Scope: Brand Strategy, Visual Identity, Logo Design, Website Development