Samson Scientific
Branding
Samson Scientific approached Detalo Creative with a vision of transforming their brand into a modern day symbol of scientific professionalism that could be used across their website and diverse product range.
Quickly getting to work on exceeding the company's expectations, we set after designing a logo mark that embraced the most characteristic representation known throughout scientific technologies - a helix. With this shape in mind, we conceptualised the combination of two S's, experimenting until we produced an optimal design that could be both scaled and partnered with a suitable typeface.
The result - an innovative, bold logo that represents the initials of the company whilst presenting itself as a smooth, three dimensional DNA helix through the use of gradients, shadows and structural features. Presented in addition to a varying font family, colour palette and considered application guidance, the logo now holds pride of place throughout Samson Scientific's brand and marketing operations.
"Detalo Creative were recommended to us and I’m so glad they were. The team’s creative talent and attention to detail was clear right from the start, and its been a real pleasure to work together on this project, with the whole process - from initial contact to the completed project - being extremely well managed.
For quite a while we knew our business needed a new look and the team have managed to skilfully create a fresh, crisp and clean re-design of our logo that maintains our businesses values with a complementing brand identity we can be extremely proud of.
The first draft logo supplied was so perfect that we did not feel anything needed changing, however the finished product totally exceeded what we had expected through detailed application guidelines and multiple logo variations.
I want to extend my thanks to Callum and the Detalo Creative team and look forward to working together again on future projects".
Andrew Dick, Managing Director